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More than ever as a dental entrepreneur, and if you didn’t realize it yet, yes you are an entrepreneur as well as a clinical dental specialist, you must continue driving your brand awareness in the communities you serve. And sometimes, depending on staff change, demographic changes, political landscape, or just the evolution of your patients (death, moving, etc.), you must even recreate your brand.
The worst thing you can do, and we’ve experienced this in our careers as business consultants specifically in the dental/medical field, is letting your guard down and being stagnant with your marketing.
“Life gets in the way” is a perfect example of what many dental professionals state after we’ve come into their office to revitalize their marketing efforts and approach. We see too often how a practice will not only allow but encourage years of attrition regarding both their staff and patients and wonder why their revenue has steadily decreased over the years. Yet some doctors never bother considering a self-reflection analysis of their brand awareness to the markets they serve.
With our database of videos, we here at the PPC help you strengthen or even recreate your brand; teaching you how to tie creative marketing strategies to the external market at large so your community of patients is aware of your practice’s beliefs, message, and brand. We share our extensive research and real-world experience in order to teach you:
Learn how to correctly market for higher dollar procedures or establish yourself as the authority of Laser Bone Regeneration or Full Arch Dental Implants, so all those potential patients don’t even consider one of your competitors. Through videos such as, “Marketing Collaborative Dental Treatments” and “Testimonial Marketing” we here at the PPC teach you how to fill your schedule using Creative External Marketing practices to:
The PPC is able to do all of this and more because we understand the patient you need and deserve. We teach you how to effectively and efficiently market the procedures which matter and make a difference to the demographic that counts… and we do this using all the current platforms which are essential for today’s marketing world. This leads to what you and your lifestyle want, better and more frequent high dollar procedures and more time where you should be… working on and with your patients to get them the care they need with a doctor they trust.
We’ve all heard the saying, “Money doesn’t grow on trees.” Well as a dental entrepreneur you know this to be more than true after dealing with expenses related to, hiring practices/turnover and technology integration. Doctors must earn every dollar that walks through their doors and then they have to nurture that dollar into becoming a residual commodity by increasing each and every patient’s future procedures as well as deliver killer service so that you can then maximize their referrals. Phew, that was a mouthful! This is the meat and potatoes of the dental world… and if performed well in most cases, will lead to an extremely profitable practice. And on the flip side of that coin, if done not so well… then it can lead to an epic collapse of an office’s bottom line.
Through videos such as, “Treatment Planning for Higher Dollar Procedure Patients,” “Informed Consent Treatment Planning,” “Common Treatment Refusals,” and “Engaging Perio Recalls,” we here at the PPC teach you the most effective, real world dentistry approaches for treatment planning for higher dollar procedures as well as for building residual dental procedures for hygiene and referrals. We know the best SOP & Best Practices for maximizing your schedule and revenue and our videos guide you to that same success!
We offer so much in Treatment Coordinator & Treatment Planning Training, that the list is nearly endless. Through our extensive collection of videos, we will guide you on how to:
We make sure nothing is left on the table, so you and your team members aren’t missing opportunities with the most common treatment refusal excuses in dentistry. Get ready to become a treatment coordinator and treatment consultant master and learn how to increase your production once you apply all that we have to share within this section!
After a few of our videos you and your team will understand the true value of the procedures you offer with your Dental Laser such as decontamination/ biostimulation and many extraoral treatments. Most importantly you and your team will be able to convey this ever so important information where it matters most, to your community of patients… highlighting and clarifying the value of your services, the importance of treatment, and the wise investment they’re making by allowing you to increase the quality of their life and get them the treatment they need and deserve!
Reduce those, “I’ll think about it,” and “I need to speak with my spouse,” excuses by learning closing techniques which utilize financing mechanisms and comprehensive treatment plans so the patients understand the full value of their treatment plan. This is vital to ensuring that your practice leaves NOTHING on the table clinically nor monetarily and therefore maximizes those high dollar treatment bookings.
It’s time to take you and the staff to the next level of self-evaluation and assess the level of emotional intelligence the team possesses. This is a crucial consideration for them to understand and empathize with your community of patients so as to maximize their comfort, trust, and treatment needs.
Through videos such as: “Expecting the Patients to be Perfect,” “Strategies for Building Value,” and “How to Create Patient Advocates Out of Your Current Patients,” we take you into the psychology of what it means to be a part of a dental team offering health care services. We also dive into what it means to be on the receiving end of those services by establishing true awareness, sympathy, and empathy for your patients and their well-being. We cover vital aspects such as:
At the PPC we teach you and your team how to evaluate yourselves and each team member’s particular set of assets. We show you how to utilize each personality so as to engage and guide your patients from the initial phone call or email all the way to the final treatment plan.
We take you on a journey at the PPC showing you how to perform the DISC Test and utilize all that great information towards achieving your goals. By taking a plunge into the mind and soul of a patient we help you realize how you may be expecting too much of them, expecting them to be perfect when perhaps you aren’t uncovering their true need or using sympathy and empathy to first build trust. Emboldened with these new techniques and understanding, we show you how to make your patients loyal soldiers, gaining and growing from these free marketing advocates while building trust for long term and sustainable relationships. This is how a highly successful practice ensures continued growth and abundant revenue.
In this section we help educate the staff, ensuring they know how important they are to the practice’s success of treating their community of patients. The practice cannot be successful without the staff’s dedication, determination and belief in not only the doctor and the practice, and the services provided, but also, they themselves being key components to ensuring success.
Many businesses overlook the importance of keeping their staff inspired and motivated in general. The importance of keeping your staff inspired and motivated is especially vital due to the nature of your services offered. You and your team offer medical treatment, health and wellness to your community, and this is not only a very serious and important service, but it’s also of an intimate and personal nature. The staff must know and believe how vital each and every one of them are to serving your community, because without them, your practice would at the minimum fall short or even fail to provide the healthcare treatment your patients need and deserve.
We use videos such as “Team Player” and “Why We Do, What We Do” to help inspire and educate your staff members so they know and believe they are necessary and important! Because without their dedication and support, your office would never be able to achieve success in helping to make your community healthier, happier, and smile-ier!
When your team members believe in the mission of the practice and believe in themselves as being vital to the success of that mission, the patients pick up on this. They notice and appreciate the energy and synergy of an efficient, friendly, and caring dental team. This means:
Our Staff Morale Building & Inspiration videos lead to your practice realizing the success you want and deserve without as much effort and investment. The staff having a high morale, being inspired and believing in what they do pays off dividends for years to come with your patients receiving the ultimate dental experience.
Maximizing your current patients as a major source of a referral base is one of the best and most practical marketing approaches for any practice. Using your internal patient base is the quickest way to increase your practice’s revenue without spending unnecessary money on advertising and therefore increasing your bottom line.
The PPC teaches you exactly how to reach out to your current patient base with unique and efficient approaches such as:
With several videos such as “How to Create Patient Advocates out of Every Patient,” “Engaging Perio Recalls,” and “Building Referrals for the Dental Laser,” the PPC shows you how to put the systems in place to maximize your patient’s satisfaction from a procedure. We also teach you how to ensure your staff adheres to in-practice systems so that nothing is overlooked regarding your internal marketing strategy. This all adds up to maximizing revenue, and without pouring tons of money into advertising approaches that require guesswork or “hoping for the best”.
We put our life’s work into sharing Internal Marketing strategies and training for you and the staff encompassed under this category for internal marketing strategies. This category alone will pay dividends for years to come once you implement the easy and strategic approaches we map out for your success!
Whether you place implants, restore them, save the sick ones, or are thinking about becoming an implant specialist; everyone knows how vital it is to market yourself as a dental implant authority. This can be quite tricky in an oversaturated market in which anyone and everyone with a dental degree is claiming to be a dental implant guru.
Through our PPC video marketing program, we teach you how to market something most other dental implant practitioners don’t have within their arsenal, the Dental Laser. You have a unique marketing opportunity as your Dental Laser can achieve things no other laser can, and with the science and success to prove its efficacy!
Through videos such as “Laser Physics Marketing Strategies,” “Laser Gum Surgery and Dental Implant Seminars,” and “Peri-implantitis Marketing,” we teach you how to market: placing, treating, and even saving dental implants as well as educating your patients on peri-implant disease.
We also teach you exactly how to turn those dental implant patients into Laser Gum Surgery patients without wasting money on blanket marketing approaches. We show you how to market for Laser Peri-Implantitis Treatment and get Laser Gum Surgery patients and vice versa! We also cover:
At the PPC we teach you how to educate your community of patients on the health risks, huge financial investments, and the pain and suffering associated with improper dental implant placement and maintenance. Separate yourself from the phony competition and realize the revenue your practice deserves. With your Dental Laser you and your practice are the tried and tested solution for anything dental implants… learn how to make this known to your community of patients today!
You never get a second chance to make a first impression, and making a kind, caring, and educated first impression can determine your practice’s success for establishing those lasting relationships. These first impressions can determine not only whether one patient decides to get treated at your office, but also:
Here at PPC we teach you how to successfully answer and handle those ever so important incoming calls and how to be kind and courteous with digital messages too. Through videos such as, “Mastering the Phone,” and “Text and Email Campaigns,” we here at the PPC teach you how to properly convert those inquiries into bookings and therefore revenue!
One of the biggest failures of Laser Gum Surgery offices is their inability to properly explain to the patients the importance of getting their gum disease treated, the systemic effects of their perio disease, the short and long term health risks associated, and the financial responsibility associated with not taking their treatment as serious as it needs to be taken. We teach your staff how to properly explain the Laser Gum Surgery and Laser Peri-Implantitis Treatment protocols so as to maximize your bookings and get those patients where they should be, in your chair getting the treatment they need and deserve!